Case Study
Therma.
Scope of Work
Brand strategy
Logo design
Brand guidelines
Narrative development
Investor deck design
Web design
Automated, affordable, awesome cold chain management.
Therma is a technology startup that builds hardware and software tools that protect our food and our planet. Therma’s customers include leading organizations in the food, restaurant, healthcare, hospitality, and manufacturing industries.
Brand Values.
Strive to be better
Focus on the human
Aim for simplicity
Deliver confidence
Delight at every opportunity
Tone of Voice.
Energetic, but not overly enthusiastic
Approachable, but not informal
Confident, but not arrogant
Straightforward, but not rude
Factual, but not matter-of-fact
Understanding, but not over-conforming