Case Study
Climate Robotics.
Scope of work
Brand strategy
Vision and mission statements
Logo design
Brand guidelines
Narrative development
Investor deck design
Web design
Out of the atmosphere and Into the Soil.
Climate Robotics leverages robots and AI to sequester carbon, fight climate change and improve soils. Its autonomous Pyrobots identify degraded or blighted tracts of land in urban and peri-urban areas and then convert the biomass waste on-site efficiently into biochar – a form of charcoal made from agricultural waste – safely and efficiently on those parcels. When applied to degraded soil, biochar boosts nutrient retention, water retention and helps remediate contaminants while permanently sequestering billions of tons of atmospheric carbon.
Mission statement.
To automate humanity’s fight against climate change
Vision statement.
A healthy planet with healthy soils
Results
The brand.
Climate Robotics have an innovative technology and approach so it was vital that we paid attention to the human side of their work and brought the mission to the fore. A brand was developed that used a clean typeface in partnership with a green monochrome color palette to create a visual language that spoke to the core of their approach of natural harmony.
Logo design.
The logo design reinforced the company mission and aim to move away from the typical tech startup in order to communicate with the demographic who are often suspicious of startup technologies.
Photography and copy writing.
Photography focused on the technology in the field or the customer within their workplace. The art direction was relaxed and hopeful. The copy writing style is simple and direct with an aim to demystify complex soil science and engineering.
